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How COVID-19 Is Shaping Google Search Trends & Patterns [Data]

October 1, 2020

The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life. Even on the Google SERP, we’ve seen large shifts in the way people search during this crisis. Advertisers know all too well that 重磅!2016年建筑节能与绿色建筑成绩单公布, but understanding how to adjust to these rapidly changing trends can help keep our campaigns and businesses agile during this scary time.

In the post-experience ranking, alumni from London Business School enjoyed the highest salaries on average three years after graduation at around $130,000 and the highest score for aims achieved (87 per cent). The programme was also ranked first for placement success and for international course experience. Its alumni were also ranked second for international mobility and career progress.
Inspired by this, researchers and scientists have been working on areas where making things small may mean big results.
这首歌简直太好听了。感情丰沛、大气磅礴,阿黛尔为《大破天幕杀机》演唱的主题曲令人拍案叫绝。这首歌让人们对詹姆斯·邦德留下了独特的印象,人们以后还能借由这首主题曲重拾对詹姆斯·邦德的记忆。尽管历史和原有的情感使其他两首歌的排名高于这首歌,但是至少在我们看来,阿黛尔的《天降杀机》和前两名相差无几。
Yes. With the US Federal Reserve likely to raise interest rates a few times in 2018, trading is likely to be choppy in emerging markets. Sometimes it may feel a bit like a rerun of the 2013 “taper tantrum”. However, average GDP growth will rise to 5 per cent, up from a forecast 4.7 per cent this year. This will mostly be because Russia and Brazil, which have stumbled, will bounce back.

Post-COVID-peak update: We have more data and patterns in 房地产业逐渐“软着陆” 九成城市去化速度加快.

COVID-19 related searches surge on Google

As the coronavirus pandemic dominates our concerns, news, politics, and economy, it’s dominating our Google searches. In fact, today, COVID-19 related searches are now the most popular searches on Google, far exceeding searches about other news, weather, politics, Google, Facebook, Amazon, or even porn.

Google search trends during the COVID-19 outbreak

In response to this surging trend in new searches, Google has released the Google Trends Coronavirus Hub to help track these emerging searches as well as other breakout searches that users are taking as they respond to developing news in the world. Advertisers should review these search trends regularly and be prepared to add new negative keywords to their campaigns to prevent wasting their budgets online.

COVID-19 searches spike early in the morning and late at night

攻读EMBA也有利于升职。一位毕业生表示:“我获得的技能对我的升职至关重要。”五分之一的学员在毕业3年后担任首席执行官、执行董事或董事。学员们在读EMBA前的平均薪资为11.4万美元,毕业5年后增长52%至17.5万美元。
WhatsApp had been particularly ad-averse before its sale to Facebook. CEO Jan Koum kept a note from co-founder Brian Acton taped to his desk to remind him of the company’s core values. It read: “No Ads! No Games! No Gimmicks!”
"The autonomous region has invested 4 billion yuan (around 600 million US dollars) to promote industries with local features in poor areas, and relocated 77,000 poor people last year," said Lu Huadong, deputy director with the office.
n. 卷轴,目录 v. 卷动
Despite the surge of private wealth in China, the country’s billionaires have not yet cracked the top ranks of global rich lists. Hurun estimates that Mr Wang, China’s richest man and head of the Wanda group, ranks 26th globally.
网络游戏成了中国的重要行业。北京第三方数据分析公司Cnzz.com新公布的报告预计,2012年中国网络游戏市场规模将达到人民币410亿元(合60亿美元),占据全球网游市场的半壁江山。

COVID-19 Google search trends: morning and night spikes in coronavirus-related searches

The board is frequently covered in equations. Have you ever wondered what those equations mean? Well, we may never know what they mean, but they are all real, accurate equations. Very impressive, Big Bang. Very impressive indeed.
当晚的最高价来自唯一的一位欧洲电话出价人。此人以910万英镑购得约翰·康斯特布尔(John Constable)令人钦佩但很难让人喜爱的1824年纵向风景画《水闸》(The Lock)的1825年缩小版,这幅画从1855年起一直由一个英国家族私藏。
Ever since the 1994 World Cup, the average scoring has been on a steady downward slope. In 2010 it bottomed out at 2.27, the second lowest average in World Cup history (1990 averaged just 2.20).
1.尼泊尔
俄罗斯为世界上第十大经济体,除了天然气(碳氢化合物),经济贡献甚微。腐败和寻租行为使经济蒙受巨大损失。它依然沿用着苏联时代的基础设施,并且满足国民教育、医疗需求的能力正急速下滑。
此外,由于该机构的一些业务涉及为政府提供教育方面的建议,此类员工的专长是很宝贵的。

"Now more attention is being paid to the second generation of stars and rich people, but in fact the second generation of migrant workers needs more attention."

尽管中国国内经济放缓,中国对欧洲和美国的投资却达到创纪录高位。

Changes to search volume means changes to ad impressions

Call Me By Your Name
让温馨的祝愿、幸福的思念和友好的祝福,在新年来到你身边,伴你左右。
Author Anthony Horowitz has revealed the new book Trigger Mortis has been amended for modern readers and contains anti-smoking messages and for the first time an ‘outspoken’ gay friend.
营造80年代的感觉
高恩洛夫罗列出一长串有关2014年的坏消息:“2013年一季度GDP年化增长速度为1.8%……向下修正了早前增长2.4%的估计……一季度的惨淡增长至少好于2012年四季度GDP 0.4%的增长,但离健康的增长仍然差了很多,经济学家预计短时间内也不会好到哪里去。”对进入2014年的市场来说,这是实打实的坏消息。
单词surrogate 联想记忆:
换总部:随着丰田迁至德州,奔驰从新泽西搬往北卡罗来纳州或乔治亚州,斯巴鲁也要建它的新总部了。它的一个选择是搬到离其客户群更近的佛蒙特州。

Google search changes during COVID-19 outbreak

Many advertisers have been noticing less search interest for their products throughout March due to COVID-19, that’s felt the hardest during peak hours. Later in the evening, though, that impact is much less noticeable and search volume has even increased by about 15% after midnight.

vt. 挖去果核
一位著名神经学家的遗作引发的争议
The Spring Festival Travel Rush, also known as Chunyun in Chinese, or Spring Festival Travel Season / Transportation Peak is considered to be the largest annual migration.It is the special period when China faces an extremely high traffic load, which results in great transportation problems, especially on the railway services.
“We have resolved this matter and will move forward to build on the important actions Honda has already taken to address our past shortcomings in early warning reporting,” said RickSchostek, Honda executive vice president, in a statement. “We continue to fully cooperate with NHTSA to achieve greater transparency and to further enhance our reporting practices.”

The impact on your PPC campaigns

预计新一代iPhone中,将至少有一款采用人脸识别技术,这种图像捕捉技术能够感知深度,并追踪人脸及表情。随着苹果与Facebook和Snapchat等公司争夺用户的关注度,新一代iPhone将增加一系列包括猴子和机器人的新表情符号,其动画表情能够反映iPhone用户的脸。
他说道:“我们也在见证一个有关多样化的积极的发展。在过去,大多数中国企业的专利申请主要集中在信息通信技术领域,但是现在有越来越多的专利申请出现在了发动机、泵体、涡轮机、汽车行业以及生物技术等领域。”
The result was a loss of playoff revenue so steep that it actually hurt the cap situation of teams trying to find room to compete with the Warriors. The Finals were supposed to be the last hope, the last chance, and there were those who foolishly kept telling you not to count out LeBron James. Well, I've covered five LeBron Finals, and I'm here to tell you: he knew. He spoke about Golden State with a tone of "What can I do? They won 73 games, I beat them, they added Kevin Durant." The Cavaliers managed to make things close with a chance to win in Game 3 before Kevin Durant's cold-blooded, series-ending dagger. In the end, the Cavaliers got their requisite single face-saving game, but the end result was ... anticlimactic.

average conversion rates for February 2020

Unfortunately, these typical nightly dips in conversion rates are exacerbated with current search trends during the pandemic. These late-night searchers are not just tired, but the bad news from their nightly coronavirus searches is more than likely hurting their psyche. these searches have much lower conversion rates than they normally would. In the evening hours coinciding with the peak search volume for COVID-19, advertisers have noted a 30% lower conversion rate than they typically would expect at night.

average conversion rates on Google search March 2020

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Here’s what you can do

不过邱佩特并不只是一只宠物猫,它只参与了两个广告的拍摄就在一年里独自挣得了230多万英镑,其中一个是为日本美容产品植村秀拍摄的,另一个则是为德国汽车公司沃克斯豪尔拍摄的。
由于最新一部007系列小说给詹姆斯·邦德(James Bond)进行了政治正确的大改造,能言善道、烟不离口、大男子主义的邦德形象可能将成为过去式。
那么多的人视而不见,不承认事实。真相是泡沫无处不在,随时准备爆掉。证据越来越多,结论只有显而易见的一个:泡沫破灭的风险最高可达98%。2014年这次崩盘几乎是铁定要发生的,躲过这枚子弹的概率只有区区2%。
欧洲专利局局长伯努瓦·巴迪斯戴利表示,中国公司专利申请量的增加,反映出中国加速扩张到欧洲、正成为一个知识型的全球创新型国家的事实。

1. Revisit your campaigns’ ad schedule performance

《东方快车谋杀案》
为了让故事更符合现代读者的口味,新作加入了一些“小花样”,包括吸烟会导致癌症的广告词以及一位跟邦德不相上下的女性。
Wang said the journal and authors had an unavoidable responsibility in the latest scandal, with the statement adding that Tumor Biology had retracted papers over similar concerns about the peer review process in 2015.
单词strengthen 联想记忆:

campaign performance in Google ads

2. Consider new day dayparting strategies

Those new searches between midnight and 4 a.m. will exhaust your daily budget even faster and likely won’t convert as well. To make the most of your limited daily budget, consider new dayparting strategies by bidding down on these off hours or even having your campaigns only run during profitable times

3. Try smart bidding

The coronavirus is going to present us with new business and paid search challenges in the coming months. As these trends and others emerge, it will be difficult to adjust campaigns on a dime. Google’s smart bidding strategies may help advertisers by digesting changing data and adjusting their CPC bids in real time to match their goals.

经济增长率将会首次达到3%在这十年里
在过去的二十年里,几起校园中毒事件引发了群众对学生心理发展及帮助的争论和关注。
n. 土耳其
“十二五”期间,中国货物出口年均增长6.5%,占全球的份额从2010年的10.4%提升到2015年的13.2%,速度明显快于全球其他主要经济体。而服务贸易年均增长超过13.6%,位居世界第二。
Other notable ladies who made the list include Kate Upton (No. 8), Taylor Swift (No. 12), Kim Kardashian (No. 38), and Sofia Vergara (No. 100.)
骑行背带

Data sources

n. 发行物,期刊号,争论点
在Teach First当老师能够不受此类条件束缚,体现了该项目的优势——该机构不仅是英国私营部门招聘企业的竞争对手,也成了它们的一所精修学校。

The UK’s Warwick Business School recorded the best progression at the top, moving up from 16th to ninth place, while the Shanghai Advanced Institute of Finance (Saif), based at JiaoTong University, enjoys the bestprogression overall, jumping from 28th to 14th place.

More resources for SMBs and online advertising during COVID-19

  • adv. 绝对地,完全地;独立地
  • 据防止虐待动物协会录制的视频显示,那间房间里满是垃圾杂物胡乱不堪,还有动物粪便。
  • In the original casting, Michael Keaton was set to play the character. However, ABC executives begged the writers and producers to keep Jack alive. They believed the character was too likeable to die off so quickly. The writers agreed. Michael Keaton was not interested in signing up for a long-running show. Instead, the role of Jack was given to Matthew Fox. The rest is TV history.
  • Marketing During COVID-19: 4 Essential Copywriting Guidelines
  • Navigating COVID-19: A Simplified Guide to Resources for SMBs
  • 尽管法国和西班牙的商学院在“无工作经验要求”项目排行榜上位居前列,但英国商学院才是该榜单的真正“大户”,50所上榜商学院中有17所是英国的,领先于美国(8所)和法国(6所)。两所英国商学院——伦敦商学院和剑桥大学(University of Cambridge)贾奇商学院(Judge Business School)——在“有工作经验要求”项目排行榜上领跑。
  • 国资委:央企6月实现利润总额2018.8亿元人民币 同比增长26.4%
  • 英国科学家本周一证实,莱斯特市的一个停车场地下挖出的遗骸为15世纪英格兰国王理查三世,这也解开了长达五百年的谜团。
Mark Irvine

Mark Irvine

肺的一项意外功能被发现了。研究人员发现肺不仅仅能促进呼吸作用,在造血方面也起关键作用,肺每小时能制造1000多万血小板(微小的血细胞),这相当于任何特定时刻循环中的血小板的大多数。
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