HTTP/1.0 200 OK Cache-Control: private, must-revalidate Content-Type: text/html; charset=UTF-8 Date: Tue, 24 Nov 2020 03:55:03 GMT Expires: -1 Pragma: no-cache 尼德兰对罗马尼亚哪个厉害

How 6 Brands Are Engaging Tennis Fans at a Fanless US Open

Cocktail kits, video chats and concerts for a remote audience

Chloe x Halle
R&B duo Chloe x Halle perform on the tennis court at a virtual Chase Sound Check Concert. Chase
Headshot of Ian Zelaya

Quantum Break

While the U.S. Open drew a record 737,872 attendees in 2019, this year’s tournament in Queens, N.Y., looks quite different. Players, including Serena Williams, Naomi Osaka and Andy Murray, are required to wear masks and socially distance. Most evidently, the stands at the USTA Billie Jean King National Tennis Center are completely empty.

The fact is, Hon Lik is not the first person to invent the e-cigarette. Way back in 1963, Herbert Gilbert made the world's first device that could be used to inhale tobacco-flavored air. In Gilbert's original version, there was no form of combustion and it was free of nicotine. He later designed a prototype that used a battery to create heat. He also used different flavors of water to create steam. He presented his prototypes to different chemical, pharmaceutical, and tobacco companies, but they simply turned down his prototypes.
Mr Cook’s lack of showmanship has not always been seen as an asset.

200911/88512.shtmlDuring NATO’s 1999 air war over Yugoslavia the Atlantic alliance struck hundreds of targets over Serbia and Kosovo. Most were uncontroversial: air-defense sites army headquarters and other military targets. The destruction of one target in particular however set off a wave of anti-Western—and anti-American in particular—protests half a world away. That target was the Chinese embassy in Belgrade.

JPMorgan Chase

The financial services company doubled down on at-home content for customers and fans this year. Chase kicked off the tournament with a live, virtual Chase Sound Check concert hosted by Serena Williams, with performances by Khalid, Kane Brown and Chloe x Halle.

The brand also sponsored The Warm-Up, a daily, livestreamed series on the U.S. Open Facebook page that offers match highlights, stadium tours and games like guessing which tennis superstars are rendered in pancake art.


For: Well-received by both audiences and critics, it tells a crucial slice of history.
Allow me to congratulate you on the arrival of the New Year and to extend to you all my best wishes for your perfect health and lasting prosperity.
Speculative trading of agricultural commodities has been a feature of the markets’ volatility in 2016, and Rabobank expects the trend to continue.
A meditation on love, loss and the meaning of life. Dog people and Lou Reed fans will be especially susceptible (I plead guilty on both counts), but anyone who ever had a heart is likely to succumb to Ms. Anderson’s ethereal wisdom and her fierce formal wit.
“我们现在从中国看到的情况不仅仅是巴西一国的现象,我们在整个拉美都看到了同样的情况,中国对所有市场的出口都在下降,”负责马士基航运在巴西、巴拉圭、乌拉圭和阿根廷业务的执行董事安东尼奥?多明格斯(Antonio Dominguez)表示,“已经连续几个季度出现这种情况,但随着我们进入(2016)年,这种局面变得越来越明显了。”

More than 40 percent of consumer goods exported to China last year through e-commerce platforms fell short of standards, China's top quality watchdog said.


Ahead of the tournament, the 29-year digital partner of the United States Tennis Association (USTA) commissioned a survey of 2,000 U.S. sports fans; 48% responded that having an interactive digital experience—including video content, game highlights and stats—has become more important since the pandemic began. In response, IBM’s digital design agency IBM iX created three AI-fueled programs to reach fans via the official U.S. Open app and website:

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Grey Goose

The vodka brand is bringing the U.S. Open’s signature drink, the Honey Deuce, to fans’ homes this year. Grey Goose teamed with cocktail delivery service Sourced Craft Cocktails to create a Honey Deuce Cocktail Kit. Available for purchase on the Sourced Craft Cocktails website, the kits include all ingredients, skewers with honeydew melon balls and signature U.S. Open cups previously only sold inside the stadium. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.