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The Subliminal Influence of Ambient Music on Shoppers

The Subliminal Influence of Ambient Music on Shoppers

spontaneous
但是,小牛队的确应该摆烂。同样的还有国王队,还有热火队,还有魔术队。这些都是中游的球队,即使在最乐观的预测中都没有很高的排名。
Mayweather Jnr - who is capable of demanding pound 70 million a fight - fell to 16th. He pocketed pound 20 million in ring fees with an additional pound 5 million coming mostly from his clothing brand TMT, The Money Team.
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But just because customers aren't paying attention to music, that doesn't mean that retailers don't take advantage of the subtleties of musical choices as a tactic to make customers spend more.

Winery
North, Hargreaves and McKendrick (1999) found that themed music influenced wine purchases.

吉迪恩拉赫曼(Gideon Rachman)
珍妮-巴斯终于决定放弃吉姆-巴斯——一个没有任何技能成为合格执行官的人,一个如同他自己的名字只会做糊涂交易的人——让湖人自毁城墙。
《初来乍到》(Fresh off the Boat),ABC,2月4日播出。这部喜剧是根据大厨与美食、旅游真人秀主持人黄颐铭的回忆录改编的,讲述20世纪90年代中期的佛罗里达,一个华裔美国家庭克服文化冲突,努力适应美国生活的故事。哈德逊·杨(Hudson Yang)饰演迷恋嘻哈乐的11岁男孩艾迪,在《采访》(The Interview)中饰演金正恩的兰道尔·朴(Randall Park)饰演他的父亲,一位郊区牛排餐厅骄傲的店主。
……在面试过程中,简历中的弥天大谎被识破。
9.《老友记》中卡罗尔和苏珊的婚礼
At the end of a politically charged ceremony in which Donald Trump was the subject of frequent jokes by host Jimmy Kimmel, Warren Beatty and Faye Dunaway announced that La La Land had won. But as the producers and cast of Damien Chazelle’s modern musical were on stage giving emotional thank you speeches, they were told that Moonlight was the real winner.

Disconcertingly, when shoppers were asked about their experiences in the wine shop, they said that they were unaware of the music and the effect that it was having on their purchases (北京“限竞房” 打起价格战 同质化造成选择困难).1

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Shopping to the Beat: Track Tempo

The mood and atmosphere of a shop that music contributes to are essential in influencing customers. Specifically, it is the pace, or tempo, of ambient music that can have the most significant effect on shoppers.

In an experiment conducted in a U.S. supermarket, Milliman (1982) played various pieces of background music with varying tempos each day - some fast, others slow. Meanwhile, he tracked the speed of customers as they shopped, and recorded the supermarket's total daily profits.2

Milliman found that when fast-paced music was played, shoppers walked more quickly through the shop. This gave them less time to make impulsive purchases and to absorb the range of items for sale on the shelves. Conversely, slow-tempo music had the opposite effect - it slowed customers down as they shopped and people purchased more during their visit.

As a result, significantly higher daily profits were earned by the supermarket simply by playing slower background music in the shop.

Chart Toppers vs Unknown Tracks

艾伦·狄珍妮丝
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The 43-year-old woman was placed on a 12-month good behaviour bond and banned from owning animals.
荷兰合作银行是面向全球农户和农业企业的领先融资机构。

Yalch and Spangenberg (2000) looked at the effect of playing well-known music compared to music which customers would likely not be familiar with in a shop. In the study, shoppers were given either a fixed length of time to shop or a less restrictive time allocation. As they shopped, either obscure or easily recognised tracks were played as background music.3

n. 突破
Note that grosses are not the same thing as earnings. Downey outearned Johnson by $29 million with $75 million in estimated earnings between June 2012 and June 2013, the period we used for the latest edition of our Celebrity 100 list. The numbers we’re looking at here are how many dollars each star’s movies brought in at the box office worldwide this year.
至于英国,官方虚构数据同样盛行。英国国家统计局(Office For National Statistics)周二公布,以由来已久的零售价格指数(RPI)衡量,去年12月英国通胀率上升至4.1%。该数字纯属胡扯,英国国家统计局对此心知肚明。该机构告诉人们RPI“没有达到规定标准”,不能作为合格的通胀指标,但自2012年以来该机构一直拒绝采取措施来改善该指标并使之贴近3%的整体通胀率。
The worst of 2015

Researchers explain this by the level of arousal which recognisable music generates: when paying more attention to the music, time may have seemed to pass slower, leading to the customers hurrying their shop.

Bach vs Bieber: How classical music make you spend more

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6.Miniature Human Brains
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Drama Series: “Game of Thrones” (HBO)
获奖者:侯任总统唐纳德?特朗普和希拉里·克林顿(共同获奖)
最坏习惯奖
calculation

Areni and Kim (1993) set out to find out whether classical music could make people spend more money in a wine shop. They played either classical music or top-40 chart music in the shop on different days of the experiment.4

Who can forget Prince Harry's unprecedented communique to the media a few months ago over the then speculation over his girlfriend Meghan Markle?
Among French schools, Toulouse Business School made the best progress, up 14 places, after featuring in the Executive MBA ranking for the first time.
新兴市场需求减弱使2015年成为全球金融危机爆发以来世界贸易最糟糕的一年,凸显出对于全球经济健康的担忧加深。
Their inclusion has come at the expense mainly of European companies, signalling the shift in economic power towards the east. There is only one Indian brand in the top 100 ranking — HDFC Bank. Russian, Mexican and Brazilian brands have fallen out of the ranking in the past few years — a sober reflection of the changing fortunes of these emerging markets.
Retail sales of consumer goods, a key indicator of consumption, rose 10.7 percent year on year in China last year, contributing 66.4 percent to the country's GDP, the Ministry of Commerce said earlier this month.
The TV version premiered on Jan 30 and starred two popular actresses, Yang Mi and Dilraba. It is about a fairy’s romance with a god in their three different lives.

Other Genres

谢谢!
The very best bosses I’ve seen are passionate about their work; they live and breathe their jobs and strive to do the best work possible. Yet at the same time, they have lives outside of work. They understand the need to balance family and work or play and work. And they set a good example of how to do that for their employees。
We will make a big push for progress in the reform of the social system.

Floristry
Jacob et al (2009) found that romantic music influenced floristry customers.

Jacob et al (2009) further investigated the impact of different musical genres on customers in a study of florist shop visitors. They monitored customers' purchasing decisions when either no music, pop tracks or 'romantic' music were played in the background of the florist. The researchers found that romantic music had the greatest effect in persuading customers to spend more on the florist's offerings.5

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Pushing ahead with the five priority tasks through reform
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Apart from our individual reactions, which are based on each person's tastes and past experiences, different attitudes to music in shops have been found across various population demographics. For example, Kellaris and Rice (2006) women react to more to quieter music than men do.6

Combining Music

1. Discipline them: Of course disciplining our children is a given in any home. But we need to ask ourselves if we are disciplining our children properly? Who
尽管中国国内经济放缓,中国对欧洲和美国的投资却达到创纪录高位。
Hurricane Harvey

But we know that ambient music is not the only influence on our shopping patterns: product variety, quality and pricing all affect the choices that we make. However, the effect of the shopping experience is significant, and it has been suggested that music has more of an influence on customers when other factors are taken into account.

One study, looked at a multitude of situations in a mock-up shop, including one situation in which Christmas music was played, another where a Christmas scent permeated the air, and another where the music and scent were combined. Researchers found that the scent alone had a negative effect on shoppers' behavior. However, when the scent was combined with seasonal music to match, a coherent, fuller experience was created, and as a result, they had an opposite, more positive effect on shoppers (楼市降温现22个月来首跌 今年房价或将下行?).7

['regju.leit,'regjuleit]
v. 降低,婉谢

References
  1. North, A.C., Hargreaves, D.J. and McKendrick, J. (1999). The effect of in-store music on wine selections. Journal of Applied Psychology. 84(2). 271-276.
  2. Milliman, R.E. (1982). Using Background Music to Affect the Behavior of Supermarket Shoppers. Journal of Marketing. 46(3). 86-91.
  3. Yalch, R.F. and Spangenberg, E.R. (2000). The Effects of Music in a Retail Setting on Real and Perceived Shopping Times. Journal of Business Research. 49(2). 139-147.
  4. Areni, C.S. and Kim, D. (1993). The influence of background music on shopping behavior: classical versus top-forty music in a wine store. Advances in Consumer Research. 20. 336-340.
  5. Jacob, C., Guéguen, N., Boulbry, G. and Sami, S. (2009). 'Love is in the air': congruence between background music and goods in a florist. International Review of Retail, Distribution and Consumer Research. 19(1). 75-79.
  6. Kellaris, J.J. and Rice, R.C. (2006). The influence of tempo, loudness, and gender of listener on responses to music. Psychology & Marketing. 10(1). 15-29.
  7. Spangenberg, E.R., Grohmann, B. and Sprott, D.E. (2005). It's beginning to look (and smell) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting. Journal of Business Research. 58(11). 1583-89.
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