What Is Financial Modeling?

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A financial model has many uses for company executives. Financial analysts most often use it to analyze and anticipate how a company's stock performance might be affected by future events or executive decisions.

Key Takeaways

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The Basics of Financial Modeling

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Financial models are used to estimate the valuation of a business or to compare businesses to their peers in the industry. They also are used in strategic planning to test various scenarios, calculate the cost of new projects, decide on budgets, and allocate corporate resources.

Examples of financial models may include discounted cash flow analysis, sensitivity analysis, or in-depth appraisal.

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Understanding Financial Models

Real World Example

The best financial models provide users with a set of basic assumptions. For example, one commonly forecasted line item is sales growth. Sales growth is recorded as the increase (or decrease) in gross in the most recent quarter compared to the previous quarter. These are the only two inputs a financial model needs to calculate sales growth.

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It’s no surprise that credit is “pro-cyclical.” When asset prices are booming, optimistic lenders tend to make more loans and often feed the euphoria. When markets sink, lenders rein in risk and sometimes make the downturn worse.

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Also, comparisons among companies are important in concluding a stock. Multiple models help an investor decide among various competitors in an industry.