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Moviemakers once portrayed Generation X, born between the mid-1960s and 1980, as angst-ridden adolescents in films like “The Breakfast Club.” Today, Generation Xers have teenagers of their own — as well as aging parents to look after. Caught up in careers, teetering on the cusps of menopause and mid-life crises, these former slackers now make millions of high-impact health decisions every day.

It’s an interesting generation for many reasons. Gen Xers were the first to grow up in an era of internet-available health information. They also grew up with direct-to-consumer advertising for prescription drugs and consumer activism in health care. They witnessed firsthand the AIDS crisis and the dawn of health advocacy. As a result, they bring a less passive and more discerning attitude towards health than the generations that preceded them.

Despite their central and growing role in the health care dynamic, most of the professionals and institutions devoted to serving them misfire in their efforts to reach Gen Xers. To better understand Gen Xers’ roles in health care decision-making and how to better connect with this audience, my company, greyhealth group, recently teamed with Kantar Health to analyze data from Kantar’s 六月广州楼市均价创年内新高 成交量逼近万套.

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Generation X and health

该办公室预计今年足球学校的数量将增加到20000所,到2025年时将增加到50000所。
2015年3月,前任首相卡梅伦在CNNMoney的收入排行中以14万2500英镑(在当时约合21.48万美元)的年收入位列第五,而梅今年只排到第七。
That creates an identity vacuum to be filled.

Caught in the middle. Gen Xers often find themselves taking care of their young children and their aging parents. They are more likely than baby boomers or millennials to say they are making health care decisions for their young children, their adult children, and/or their parents. Nearly half of Gen Xers expect to be 打造"乡村版"路灯工程 太阳能LED照明工程点亮崇明小村入户道路 in coming years. Nearly three-quarters of Gen Xers identify themselves as the chief health decision makers in their families.

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Thirst for knowledge. More than baby boomers and millennials, Gen Xers look to a variety of sources for information, including family members, coworkers, their doctors, pharmaceutical company websites, medical journals, television programs, news websites, and books. They must be actively using all these sources, because half of Gen Xers say they are extremely or very knowledgeable at keeping themselves and their loved ones healthy, more than any other generation.

Appearance matters. While they rate their own health status as good to excellent, Gen Xers are starting to see the effects of aging on their bodies and among their peers — and they don’t like it. Forty percent of Gen Xers agree that “as I age I am more concerned about my appearance,” and 24 percent say they would go so far as to consider medical intervention to improve how they look.

Cynical but loyal. While Gen Xers are more likely to trust their physicians than millennials, they have an overall distrust of authority. That extends to big pharmaceutical companies as well as large hospital chains and health systems. They feel that insurance companies are indifferent to their desire for healthy living, wellness, and alternative medical services. Surprisingly, however, they’re also more brand loyal (70 percent) than any other generation.

Open communication. What Gen X wants from health care is better communication that is more transparent, more immediate, and more actionable. They want evidence, not blandishments. And although they use the internet to gather health information, members of Generation X still believe that physicians are the best source of information about keeping themselves and their loved ones healthy.

Gen X is the future of health care

The Census Bureau projects that the Gen X population will peak next year at 65.8 million. As parents and as adult children of aging parents, their influence on health care will only increase. The changes they are driving include:

Multiplatform care. Gen Xers appreciate hands-on medicine and will always want the option of face-to-face contact. However they are also hyper-connected via technology and will expect caregivers to use all kinds of technology and social media to prove information, answer questions, and even tweak treatments in light of test results.

Evidence-based advice. As the first generation to live entirely in the age of information, Gen Xers are more inclined to conduct their own research to verify or disprove the facts offered to them by experts. They want to have advice packaged with links to data and suggestions for diving as deeply as they wish into the science behind the medicine.

Relationships matter. Although they are impressed by data, Gen Xers expect it to be offered by someone with a friendly face and a warm demeanor. This is true not just for medical practitioners but for institutions like hospitals and even health care brands. Gen Xers will stick with their doctor and with their favorite over-the-counter remedies for as long as they find them trustworthy.

Family first. Increasingly caught in the middle of the family dynamic, where they make choices for their elders as well as their children, Gen Xers will want to get care from people and institutions who recognize that these extended relationships matter to them. They expect to be considered in the context of family life, and they expect that their family’s well-being will be part of the health care conversation.

Reliable communication. In many aspects of life, from employment to education to culture, Gen Xers have been required to deal with constant change. Thus they crave consistency and security through communication with health care providers. The future of health care, as determined by Gen X, will require caregivers to be accessible, respectful, and consistently available communicators.

支持:《敦刻尔克》讲述了一场重要的历史事件,深受观众和影评人喜爱。
It’s been one of the worst years for investment decision-making on record, almost across the board. No strategy worked consistently, save for the type of shareholder activism that only a handful of Wall Street’s billionaire titans are able to engage in.
Children show “Paper-cutting Flowers” (China Southern Dance School under the China Dancers Association)
第二晚(12月9日)的苏富比(Sotheby’s)拍卖会共拍得2260万英镑(含佣金),比佳士得前晚的表现要好得多,不过也只是略高于2180万英镑(不含佣金)的最低估价。44件拍品中有15件流拍,比例达34%。
该排名衡量的是欧洲商学院研究生课程的质量和广度。商学院必须参与所有这4项排名,才有资格获得完整得分。伦敦商学院去年排名第三,为首次参与所有4项排名。
但是,当《老友记》第二季浓墨重彩地展现卡罗尔和苏珊的同性恋婚礼时,这个剧集就朝着人人平等的方向迈出了一大步。幕后,执行制片人玛塔·考夫曼说:"国家广播公司预计会接到成千上万的投诉电话和邮件"。然而在这部剧集上映之后,收到的恶意信件却是寥寥无几。原来,大家根本就不在乎。
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Lynn O’Connor Vos is CEO of greyhealth group, a global health care communications company.

  • 意大利语piloto“划浆""的变体→飞行员,领航员
    range
    “An employee left a sticky note saying that he was quitting.”
    据Bryan Wang说,腾讯跟最近几年在海外特别是新兴市场销量越来越大的那些中国手机厂商达成了预装软件的协议,这给它提供了助力。

    这一问题也打击了中国在WTO框架内获得市场经济地位的努力。中国声称,在其加入WTO满15周年的今年12月,应当自动获得市场经济地位。如果中国获得了该地位,那么这可能影响美国等国对中国发起反倾销案的能力,因为这将使他们不能用替代国的价格进行比价。
    During a town hall hosted by MSNBC on last Monday night, host Rachel Maddow asked Clinton whether she would match a campaign promise Canadian Prime Minister Justin Trudeau made good on earlier this year.
    Latest ECB projections predict the eurozone, which has struggled to grow as strongly as the US or UK, will grow 1.7 per cent in 2016 after hitting 1.5 per cent growth this year as QE bolsters the economy.
    The drama got 7.2 points on Douban, receiving criticism for having too much romance and too few of Zhou's struggles.
    预测:达福目前可能是最佳男配角的领跑者。

    breakthrough
    The main culprit for the deceleration was food, though food inflation is higher than the overall index. Food prices were up 1.9 per cent in October, down from 2.7 per cent in September and 3.7 per cent in August. Non-food inflation ticked down 0.9 per cent from 1.0 per cent.
    In the heart of Wan Chai, on one of Hong Kong’s busiest streets, stands a 33-storey office tower that earlier this year became the second most expensive property to change hands in a city that boasts the world’s costliest property market.
    What dangers does the Fed present to EMs today? One of the biggest risks, says Mr Koepke, is that it might “get behind the curve” and delay raising rates for too long. This would result not only in a surprisingly big hike when it came, but also a higher terminal interest rate than would otherwise be the case.

    西班牙IE商学院上演“帽子戏法”,在英国《金融时报》“在线MBA排行榜”上连续第三年夺冠。英国华威商学院(Warwick Business School)连续第三年排在亚军位置,英国杜伦大学商学院(Durham University Business School)首次跻身前三甲。
    Tracey and Viv Williams, a British couple, dressed as the green cartoon ogres from Shrek at their wedding held recently. Tracy, 33, made a lovely Princess Fion
    斗转星移关我何事?我的癖好才最重要。
    Unlike MBAs, masters in management are targeted at those at the beginning of their career.
    13. 《女孩帮》(Girlhood),导演:瑟琳·席安玛(Céline Sciamma)。
    自该学校的国际管理学硕士(International Master in Management)项目首次被纳入榜单以来,该学校的排名在过去两年上升31个位置。

    同时,只有三部好莱坞大片成功挤进2015年中国电影票房销售额的前十名。它们分别是《速度与激情7》、《复仇者联盟:奥创纪元》以及《侏罗纪世界》。
    In contrast to Hunter’s, her Piano co-star Anna Paquin’s Oscar seems to have no fixed abode, flitting between her sock drawer and on the floor next to her boots.
    他编写出的第一款软件是个音频播放器,可以播放他偶像史蒂夫?乔布斯(Steve Jobs)演讲的音频片段,而音频来自一个乔布斯的传记,内容没有经过授权。如今达洛伊西奥笑着回忆道,软件因为音频受版权保护、性能不流畅、过于简单之类的各种原因,被苹果拒绝了。他早期设计的另外一个应用软件能让用户触摸一张木头的图片时发出敲击的声音。第三个应用则将智能手机的屏幕变成一个锻炼手指的跑步机,这一次,软件第一天便赚了120美元。
    While 17 per cent of graduates rated starting a company as joint most important reason, only 2 per cent of them saw it as their main sole ambition. However, entrepreneurship is clearly growing on them, as more than a quarter of graduates (26 per cent) reported starting their own company during their EMBA or since graduating.
    "There's a new type of wealth creation coming out," he told Reuters, adding China was having to adapt as the wider economy was "very materially slowing down".
    企业也在其他方面受益。英国国家电网公司的业务分析经理克雷格?罗拉森(Craig Rollason)表示,他通过指导一位Teach Firste人提高了自己的指导技巧。
    中国政策制定者的任何开始减持国内巨额储备的决定,都将对市场产生巨大影响。
    对于可治疗的癌症,非洲人有了新的希望。

  • Online peer-to-peer broker Ezubao previously cheated about 900,000 investors out of more than 50 billion RMB through a giant Ponzi scheme, the Xinhua News Agency reported in February.
    Mr D’Aloisio received acclaim from Apple after Summly’s launch, which featured as one of its best iPhone apps of 2012. It had been downloaded almost 1m times before it was pulled from the app store yesterday following the deal.

  • 单词consciousness 联想记忆:
    “如果听到苹果CEO是同性恋,能帮助一些人努力直面自我,或者给一些感到孤独的人带来慰藉,或者激励人们坚持自己的平等权利,那么这值得我用个人隐私来交换,”他在为《彭博商业周刊》(Bloomberg Businessweek)的10月号撰文时写道。
    3.8 推进以保障和改善民生为重点的社会建设
    petr石头,oleum油-石油
    根据QS的这一排名,使得中国成为入选全球400强学校第二多的国家,仅次于有164所大学的学科入选全球400强的美国。英国排名第3,有78所大学进入榜单。
    国内航空统计公司飞常准发布的最新报告显示,我国主要机场的准点率仍然远未让人满意。

  • STEP 5: GET RID of most of your friends
    They also arrived 40 minutes late for the official welcome and were running late to an event in Vancouver, too.

    • 超过了9月份11.2%的上涨幅度。
      I am here to speak for the countless animals dying across this planet because they have nowhere left to go. We cannot afford to be not heard. 我为这个行星上无数正在垂死的动物而演讲,因为它们几乎已经无处容身了。

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