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American Eagle Highlights Gen Z’s TikTok Talents in First Remotely Produced Campaign

New #AExME video stars 7 young creatives including Addison Rae

American Eagle
American Eagle
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American Eagle notably handed everyday Gen Zers 衣柜企业如何在“生意难做”时“木秀于林”? to launch the #AExME platform in 2018. The retailer’s latest advertising effort also marks a first: It worked with a new group of young stars to direct, shoot and produce an entire campaign remotely using Zoom.

The brand has debuted its #AExME Back to School (BTS) ’20 Campaign with a video inspired by TikTok and its creative relevance to young consumers. Set to the song Boa Noite by Tropkillaz, the campaign features seven ambassadors dancing in their homes in styles ranging from ballet and hip-hop to jazz and contemporary.

To mirror transition effects frequently seen on the video-creation platform, each creator uses a smartphone or instant camera to create practical effects to “pass” their dance to the next person. The creators use TikTok techniques that include The Stranger Things Challenge and the Ultra Spin transition.

The campaign stars TikTok influencer Addison Rae, who has more than 51 million followers and is the second-most-followed person on the platform. Rae previously collaborated with the brand for its virtual prom in May. The video also stars new ambassadors Donyea Martin, Hannah Hawkins, Irene Luna, Jevohn Gentry, Makayla London and Sumi Oshima, all of whom sport clothes from AE’s new fall collection.

我在世界最知名的公司之一找到了一份工作,对此学校的关系网络起到了重要的作用,鹿特丹管理学院(Rotterdam School of Management)一名毕业生表示,这家公司是学校的一个公司合作伙伴,因此我基本上是在我的邮箱收到工作申请书的。
reform
After a run with One Direction, Harry Styles could have gone anywhere he wanted.
10. Deepika Padukone - $10 million

银行家们表示,音乐流媒体服务Spotify计划最早第四季度在纽约证券交易所(NYSE)直接上市其现有的非公开发行股票,而不走正式的IPO程序,而其他大型知名科技公司则被视为更有可能在2018年上市。
单词elegant 联想记忆:
J.P. Morgan slides to fourth place as its total composite score slipped behind Agricultural Bank of China. Say goodbye to the two Europe-based companies in Top 10 last year, Royal Dutch Shell (No.11) and HSBC Holdings (No.14).
除了这一综合排行榜,《美国新闻与世界报道》还提供了地区、国家、特定专业大学排行榜,方便大家进行更为细致的搜索。
可穿戴设备通常分为三大类:像健身追踪器这样的复杂设备;像智能手表这样的智能配件(由于它们可以运行第三方应用);还有像谷歌眼镜这样完全自主、可以直接联网的智能可穿戴设备。
Technology and telecoms are on the up as are some fast food companies, including Starbucks, which BrandZ puts in this category, and McDonald's, whose brand value is risen by nine per cent even though its ranking is unchanged.
单词intelligence 联想记忆:
201001/93691.shtml

As remotely produced campaigns become the new norm during the Covid-19 pandemic, Goldberg explained that preparing for and executing the campaign with zero real-life interaction between the cast and crew was new territory for the brand.

腾讯控股有限公司公关部的一名员工、一款直播应用的负责人日前声称,一名男子通过在这个直播平台唱歌接受了一个13岁女孩25万多元(3.64万美元)的打赏,而该女孩在注册时可能隐瞒了年龄。
“有个人离职时给全体员工群发了一封邮件。”
The banks' ability to return money to shareholders have declined. The slowing earning growth, high nonperforming loans and required deposits on the reserve have placed pressure on the banks in regards to capital supplement, said Guo Tianyong, director of the China Banking Research Center at the Central University of Finance and Economics.
这个价码看起来很合适,因为塔克应该比罗斯更适应3D角色,而萨林杰完全无关紧要,同时猛龙保留了他们自己的2017年一轮选秀权

With the release of his book Conscious Capitalism, Whole Foods (WFM, Fortune 500) CEO John Mackey got business leaders thinking about a compelling idea: Companies work best when they create value for all their stakeholders -- not just investors. According to Mackey, key stakeholders include customers, employees, suppliers, society, and the environment. Highlighting companies like Costco, Southwest Airlines (LUV,Fortune 500), and Google (GOOG, Fortune 500), Mackey demonstrates that thinking about more than just the bottom line builds stronger and more efficient businesses.
一位毕业生表示:“伦敦商学院拓宽了我的专业视野,开启了国际职业机遇。”他补充称:“在毕业后的3年里,我在美国、加拿大和香港工作过,辗转于公司银行业务、债务资本市场等多个领域。”
One tomb, dubbed "M3," contained carvings of several mythicalcreatures, including four that represent different seasons and parts of the heavens: the White Tiger of the West, the Vermilion Bird of the South, the Black Turtle of the North and the Azure Dragon of the East.

Addison Rae, the second-most followed person on TikTok, stars in the campaign.
American Eagle

定义自己
BROAD CITY (Comedy Central, Jan. 14) Ilana Glazer and Abbi Jacobson return for a second season of satirizing the poses, compromises and sheer physical grossness of life in New York when you’re underemployed and self-absorbed.
3. Your boss received your résumé from a contact of a contact。
7、Bad body language habits
但是,尽管他预计2017年第一季度的“出口会显著回升”,这位瑞银人士强调不要过于乐观。他认为,同比增长将会减弱,甚至可能在2017年下半年变为负增长,因为在2017年全年,“出口量不会大幅增长,而(去年大宗商品价格疲软)的基数效应将会减弱”。
Of course, Christian Bale won't be playing Batman, instead, a rather chubby Ben Affleck will save Gotham from the Superman.
考察指标包括“智力资本和创新”、“技术成熟度”、“区域重要城市”、“健康、安全与治安”、“交通和城市规划”、“可持续发展与自然环境”、“文化与居民生活”、“经济影响力”、“成本”和“宜商环境”。
Better still was Iain Roberts, global managing director of the design company Ideo, who asked a question to which I hope never to hear the answer: “How to activate insights around latent mobility or multimodal needs?”

Consumers are feeling better. Consumer confidence is at the highest level in four years, thanks to improvements in jobs, housing and the stock market. In the wake of the recession, Americans whittled down their debts, avoided borrowing and delayed purchases. That means the stage could be set for stronger consumer demand, which could nudge businesses that have put off hiring to add more workers. 'Business has likely pushed productivity growth as far as possible,' Principal Global's Mr. Baur says, suggesting employers will need to boost payrolls to meet stronger demand.[qh]
拉斯维加斯枪击案
openness
"How to tie a tie" was the No. 1 question in 2010, followed by "how to lose weight", "how to kiss" and "how to write a resume."
项目总成本:18.15万美元,在费城或旧金山学习

vt. 妥协处理,危
新的计划生育政策将会一定程度地刺激生育率。2014年将会有2百万新生儿童。这意味着1年就产生了15%的增长,这将会在未来进一步增强消费者信心。
9. Firefighter

这些项目一般是为平均年龄22岁的学员设计的。
The Fed last month laid out a timetable to slow the pace of its bond purchases throughout the year. The central bank, which had been soaking up $85 billion a month in Treasurys and mortgage-backed securities since late 2012, plans to reduce the pace of purchases by $10 billion at each meeting until it is no longer buying bonds at year-end.
One of the main strengths of the LBS programmes is the wide range of students from different countries. More than 90 per cent in its 2015 MBA cohort were from overseas, coming from about 60 different countries.


ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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