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American Eagle Highlights Gen Z’s TikTok Talents in First Remotely Produced Campaign

New #AExME video stars 7 young creatives including Addison Rae

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American Eagle
Headshot of Ian Zelaya

American Eagle notably handed everyday Gen Zers 衣柜企业如何在“生意难做”时“木秀于林”? to launch the #AExME platform in 2018. The retailer’s latest advertising effort also marks a first: It worked with a new group of young stars to direct, shoot and produce an entire campaign remotely using Zoom.

The brand has debuted its #AExME Back to School (BTS) ’20 Campaign with a video inspired by TikTok and its creative relevance to young consumers. Set to the song Boa Noite by Tropkillaz, the campaign features seven ambassadors dancing in their homes in styles ranging from ballet and hip-hop to jazz and contemporary.

To mirror transition effects frequently seen on the video-creation platform, each creator uses a smartphone or instant camera to create practical effects to “pass” their dance to the next person. The creators use TikTok techniques that include The Stranger Things Challenge and the Ultra Spin transition.

The campaign stars TikTok influencer Addison Rae, who has more than 51 million followers and is the second-most-followed person on the platform. Rae previously collaborated with the brand for its virtual prom in May. The video also stars new ambassadors Donyea Martin, Hannah Hawkins, Irene Luna, Jevohn Gentry, Makayla London and Sumi Oshima, all of whom sport clothes from AE’s new fall collection.

我在世界最知名的公司之一找到了一份工作,对此学校的关系网络起到了重要的作用,鹿特丹管理学院(Rotterdam School of Management)一名毕业生表示,这家公司是学校的一个公司合作伙伴,因此我基本上是在我的邮箱收到工作申请书的。
After a run with One Direction, Harry Styles could have gone anywhere he wanted.
10. Deepika Padukone - $10 million

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J.P. Morgan slides to fourth place as its total composite score slipped behind Agricultural Bank of China. Say goodbye to the two Europe-based companies in Top 10 last year, Royal Dutch Shell (No.11) and HSBC Holdings (No.14).
Technology and telecoms are on the up as are some fast food companies, including Starbucks, which BrandZ puts in this category, and McDonald's, whose brand value is risen by nine per cent even though its ranking is unchanged.
单词intelligence 联想记忆:

As remotely produced campaigns become the new norm during the Covid-19 pandemic, Goldberg explained that preparing for and executing the campaign with zero real-life interaction between the cast and crew was new territory for the brand.

The banks' ability to return money to shareholders have declined. The slowing earning growth, high nonperforming loans and required deposits on the reserve have placed pressure on the banks in regards to capital supplement, said Guo Tianyong, director of the China Banking Research Center at the Central University of Finance and Economics.

With the release of his book Conscious Capitalism, Whole Foods (WFM, Fortune 500) CEO John Mackey got business leaders thinking about a compelling idea: Companies work best when they create value for all their stakeholders -- not just investors. According to Mackey, key stakeholders include customers, employees, suppliers, society, and the environment. Highlighting companies like Costco, Southwest Airlines (LUV,Fortune 500), and Google (GOOG, Fortune 500), Mackey demonstrates that thinking about more than just the bottom line builds stronger and more efficient businesses.
One tomb, dubbed "M3," contained carvings of several mythicalcreatures, including four that represent different seasons and parts of the heavens: the White Tiger of the West, the Vermilion Bird of the South, the Black Turtle of the North and the Azure Dragon of the East.

Addison Rae, the second-most followed person on TikTok, stars in the campaign.
American Eagle

BROAD CITY (Comedy Central, Jan. 14) Ilana Glazer and Abbi Jacobson return for a second season of satirizing the poses, compromises and sheer physical grossness of life in New York when you’re underemployed and self-absorbed.
3. Your boss received your résumé from a contact of a contact。
7、Bad body language habits
Of course, Christian Bale won't be playing Batman, instead, a rather chubby Ben Affleck will save Gotham from the Superman.
Better still was Iain Roberts, global managing director of the design company Ideo, who asked a question to which I hope never to hear the answer: “How to activate insights around latent mobility or multimodal needs?”

Consumers are feeling better. Consumer confidence is at the highest level in four years, thanks to improvements in jobs, housing and the stock market. In the wake of the recession, Americans whittled down their debts, avoided borrowing and delayed purchases. That means the stage could be set for stronger consumer demand, which could nudge businesses that have put off hiring to add more workers. 'Business has likely pushed productivity growth as far as possible,' Principal Global's Mr. Baur says, suggesting employers will need to boost payrolls to meet stronger demand.[qh]
"How to tie a tie" was the No. 1 question in 2010, followed by "how to lose weight", "how to kiss" and "how to write a resume."

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9. Firefighter

The Fed last month laid out a timetable to slow the pace of its bond purchases throughout the year. The central bank, which had been soaking up $85 billion a month in Treasurys and mortgage-backed securities since late 2012, plans to reduce the pace of purchases by $10 billion at each meeting until it is no longer buying bonds at year-end.
One of the main strengths of the LBS programmes is the wide range of students from different countries. More than 90 per cent in its 2015 MBA cohort were from overseas, coming from about 60 different countries. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.